Going Global: An Export Business Primer 2015
Distributed by Film Ideas, 308 North Wolf Rd., Wheeling, IL 60090; 800-475-3456
Produced by FI Channels
Directed by Karen Stokkendal Poulsen
DVD, color, 17 min.
High School - General Adult
Business, Entrepreneurship, International Trade
Date Entered: 10/19/2016
Reviewed by Michael J. Coffta, Business Librarian, Bloomsburg University of PennsylvaniaGoing Global: An Export Business Primer delivers as promised with a brief summary of opportunities and practices in international trade for small businesses in the US. Its four sections are potent and laden with useful information for first-time entrepreneurs and established businesses alike.
Why Export?
With the prevalence of online commerce, this portion of the film emphasizes that growing business abroad is not so much an option as it is an imperative.
The Exporting Environment
This segment offers the curious advice for companies to look at their current products and services, and find a foreign market for them. That is, one does not necessarily need to create new products or services for overseas consumers.
Understanding Legal Issues
Here, the film touches on the complexity of international law, and outlines prominent threats in foreign trade, especially intellectual property violations.
Creating an Export Plan
This segment highlights the need for a planning document, including sections on goals, needs, implementation, and exit strategy.
Going Global offers a positively staggering array of highly qualified and specialized interviewees from small businesses, agencies, and trade-centric associations. It provides a balanced presentation with motivational messages and a basic outline of steps to advance. This brief and persuasive work’s overarching theme is the wide availability of information, research and support for small business ventures abroad, such as the Small Business Administration and the US Export Assistance Center.